01 E-commerce · Growth
Freeman Tools
Redesigning discovery, purchase, and retention for a growing DTC business.
+200% conversion · +82% AOV
+274% returning customer rate
Hey, I’m Beiheng
Senior Product &
Growth Designer
5+ years · E-commerce & SaaS
I turn complex problems into intuitive products, then improve conversion and retention through rapid prototyping, A/B testing, and data-informed iteration.
Make things easier for people.Help businesses grow.
ORDER VALUE+59%
Average order value
Retention-focused shopping UXACTIVATION+32%
Sign-ups
Cross-platform onboardingPRODUCT DELIVERY10+
Growth features launched
Cross-functional product deliveryACQUISITION+10%
E-shop traffic
Data-informed experience redesignREVENUE+894%
Amazon sales growth
A/B-tested content across 90+ PDPsPRODUCT REACH5,000+
Users reached
Sponsor Checker extensionSelected work
01 — 0402 Growth · Web & mobile
FBN
A simpler sign-up experience for Farmers Business Network.
View case study
03 0 → 1 · AI product
AiTou
Helping job seekers find visa-ready opportunities.
View case study
04 0 → 1 · Mobile
NeXT SCENE
Making Broadway tickets easier to discover and book.
View case study