I’m Beiheng, a Product Designer based in New York City.

I graduated from NYU Steinhardt with a Master’s degree in Digital Media Design. While pursuing my undergraduate degree in Public Relations, I discovered a natural interest in communication and research that ultimately led me to pursue UX design and research.

Through my studies and real-world experience, I connected research strategies used in public relations with those used in UX, and I have developed a passion for creating user-centered designs.

I am skilled in rapid prototyping, user research, and product thinking. I believe that the combination of these experiences enables me to serve users' needs and desires better. I look forward to expanding my understanding of the meaning and significance of the design process!

Feel free to reach out if you'd like to learn more about my work or just say hello!