Hi,

I’m Beiheng, a Product Designer based in Atlanta.

With a Master’s in Digital Media Design from NYU and a background in Public Relations, I bring a research-driven and communication-focused approach to UX. My work blends strategy, rapid prototyping, and product thinking to deliver user-centered solutions that drive measurable impact.

I’ve led projects across e-commerce, SaaS, and affiliate platforms—partnering with cross-functional teams and stakeholders to improve conversion, engagement, and clarity. I'm passionate about thoughtful systems, iterative design, and making complex experiences feel simple.

Feel free to reach out if you'd like to learn more about my work or just say hello!